Monday, 30 June 2014

Facebook offers explanation for controversial News Feed psychology experiment




Facebook caused a stir over the weekend with the revelation that it had been altering the content of some users' News Feeds in an attempt to study the psychology behind what causes people to post emotional material. Now Adam Kramer, Facebook data scientist and co-author of the study, has posted an explanation of the motivation behind the research, which he says serves as Facebook's statement on the matter.
"The reason we did this research is because we care about the emotional impact of Facebook and the people that use our product," says Kramer. "We felt that it was important to investigate the common worry that seeing friends post positive content leads to people feeling negative or left out. At the same time, we were concerned that...
Continue reading…